In the same way that brick and mortar businesses focus on customer acquisition and retention, your website should be treated as a virtual version of your shop. You may be losing potential revenue if your website is outdated, slow, or difficult to navigate!
The purpose of this article is to introduce you to tried and true ways to stay on top of your game in the online arena.
The Best Way to Make Your Website User-Friendly
Keep it Simplistic
You should treat your website like an in-person store. A cluttered, disorganized, and inadequately displayed website will frustrate your customers, resulting in them leaving empty-handed. Consumers expect easy-to-navigate, straightforward, and simple-to-buy websites.
Remove clutter from your website, such as large files, old textures, and broken pages, to increase site performance and attract new customers.
Make Your Site Mobile-Friendly
Nowadays, customers expect to be able to search for and find your website on their mobile devices. In today’s world, people are constantly on the go, so if they can’t easily access your service or product, they’ll go elsewhere.
Digital marketing agencies have the expertise required to make websites mobile-friendly as well as optimize them to run on both wifi and mobile data.
Check Your Navigation
When visitors are looking for information on your website, they want to spend as little time as possible on it. To help them find the information they need, update your website template to provide simple navigation. Business websites should include a landing page where customers can find a wide range of information and links to more details—all from one easy-to-use page.
Keep text easy-to-read and use images to quickly draw the eye to key information or buttons that lead directly to the topic your visitors are most likely seeking.
You can provide information about your products and services to customers, as well as improve your Search Engine Optimization (SEO)! If you are unsure of what to include, consider including some common market-related questions in your FAQ to increase visitor traffic to your website. In the next section, we will discuss SEO in more detail.
How Can SEO Help You Drive Traffic to Your Website?
What is SEO?
In search engine results, search engine optimization (SEO) allows you to fine-tune your content so that your customers are more likely to find you.
However, you must be careful not to misuse or exploit Google’s algorithm, as this could cause you to appear further down in the search results. You can significantly increase your traffic and consequently expand your business by learning about SEO, though.
SEO Best Practices:
Make Sure Your Website Copy Is Written With Searches in Mind
Think carefully about your website. Will the titles and descriptions pique the interest of visitors? Are they meeting a visitor’s needs or providing the information they may be seeking?
Ensure your website includes keywords or answers to frequently asked questions, as it helps the algorithm better find and pull you closer to the top of search results.
Use Only Reputable and Authoritative Backlinks
Only include links to reliable, trustworthy websites on your blog; they should provide readers with educational and beneficial information. It may seem counterintuitive to point them away from your website, but you should know that it will pay off in the long run because you are gaining their trust and improving your reputation in their eyes as well as those of search engines.
Using Social Media to Drive Your Website’s Sales
We all know that people are checking out a business’s digital presence before they even consider walking into their establishment or making a purchase on their website. Does your target audience know that you are the best in town? Do they know where to find you easily? Consumers are much more tech-savvy nowadays and expect easy and convenient methods to locate the products and services they need. If they have to jump over hurdles to find you or your site, you are likely losing customers to your competitors.
But not to worry! There are plenty of ways you can boost your online presence and increase traffic to your site—including search engine optimization (SEO) and social media!
These tips will help you turn your marketing strategy into a conversion machine!
Spread Your Message Where People Are Looking
A compelling message and interesting content are excellent ways to spread the word about you, but it can be disastrous if your hard-earned investment does not succeed online. Make sure the ads you are paying for are reaching the right demographic by posting them on platforms where your prospects are spending most of their time, such as Twitter, Instagram, and Facebook.
Make Yourself an Expert in Your Local Area
Google’s second page of results is where companies go to die. If your company is not among the top search results when a customer looks for your services or products, you might miss out on their business. Get noticed—and found—by potential customers by earning a reputation as a local expert.
According to Google, relevancy is measured based on how well your content relates to the search term as well as your reputation. By incorporating keywords into your website copy, producing insightful and frequent content, and having a stellar star rating on social media and Google, watch your business rise through the ranks.
Make an Impression That Lasts
You’ll be almost there once you’ve developed an engaging social media campaign, nailed your SEO, and attracted visitors to your website. Your website should leave a lasting impression to convince your potential customers to make a purchase. It is normal for people to visit a site several times before deciding to buy. Make sure their first impression is one they will remember! You can count on your returning customers to come back again and again if your website provides an easy and enjoyable user experience.
If you are looking to revamp your digital marketing strategy, then you have come to the right place—contact Local Digital Experts to jump-start your online presence today!