58.4% of people worldwide spend two hours and 27 minutes each day using social media. Given how crucial social media is to consumers’ lives, marketers and companies are swarming social networks to engage with their target audiences. Consequently, social media is overflowing with information, and there is fierce competition.
If your social media marketing plan is not up to mark, it may be difficult for you to face this cuttthroat competition. But don’t worry—if you’re not sure how to improve your social media strategy, we’ve got you covered.
Don’t Miss These 6 Social Media Trends in 2023
1. Achieving Brand Authenticity
Consumers today demand authenticity from brands. Consumers increasingly want businesses to establish emotional bonds with their brands and foster genuine human ties in addition to being honest.
In addition to fostering long-term trust, trust and openness can motivate customers to continue doing business with a brand even in trying circumstances. Additionally, brands are more likely to reap advantages like enhanced brand reputation and increased sales when they forge more genuine connections with their audience.
2. Steady Rise Social Commerce
Social commerce refers to the marketing and selling of products and services through social media platforms like Facebook and Instagram. In 2022, the trend of social commerce started to gain ground. This trend is likely to grow in 2023 as well.
Discoverability will be extremely important in 2023 since users no longer use social media solely for socializing. They also actively utilize social media as a search engine to find and purchase niche products.
Based on this inclination for consumers towards social commerce, it is predicted that sales of social commerce in the US may reach about $2.9 trillion by 2026. If you haven’t already, it’s time to follow this trend to stay ahead of the competition in the international market.
3. Growth of Video Content
In recent years, video content has seen a significant growth in popularity. From social media platforms to online streaming services, video has become the dominant form of content consumed by audiences worldwide.
About 73% of consumers prefer to watch a short video to learn more about a product or service. The capacity of short-form content producers to quickly repurpose memes, trends, and culturally significant news promotes participation and the development of communities. Furthermore, the creation of short-form videos keeps up with the fast-paced information requirements of the customer.
Compared to long videos, short videos allow producers to test out new concepts and refine their work more quickly than they could with the latter. From social media to entertainment, video content has become an integral part of our daily lives. Businesses and marketers must adapt and embrace the use of video in their strategies if they want to remain competitive.
4. Development of Multi-Sensory Social Media
The year 2023 will see a rise in multi-sensory social media. Multi-sensory media incorporates various media types, including text, audio, video, and even completely immersive settings. This allows users of social media to have fresh and more interesting experiences.
For instance, Instagram introduced the feature of adding music to still photographs to align with this multi-sensory social media trend. Twitter added a podcast page, and Meta is undoubtedly making significant investments in the metaverse. The “metaverse” concept encompasses all forms of virtual reality (VR), augmented reality (AR), e-commerce, productivity software, and social networking.
Thanks to gaming, productivity apps, and e-commerce, users can simultaneously perform, work, play, and shop. With XR components, it is immersive and offers the user a deeper sense of “being there.” This multi-sensory method engages all five senses and is an effective technique for connecting with your audience.
By incorporating immersive customer interaction into their marketing strategy, brands will do well to take advantage of this trend in 2023.
5. Social Media Crisis Management
Many businesses anticipate facing a crisis in the coming years due to increased social media usage. This includes both minor and serious issues. If a seemingly little issue is overlooked, it may develop into a much bigger one and seriously impact your organization’s finances and reputation.
Social media platforms have evolved into a way to spread information quickly. About 61% of participants in a Twitter survey believe that businesses should recognize problems as they arise through their communications and advertising. People are usually active on social media, and communication through social media will help reach out to the audience quickly. This enables businesses to take accountability and win their customer’s trust and confidence.
With the growth of social media in 2023, the scope for crisis management will also increase, and organizations must harness this level of transparency to strengthen their relationships with customers.
6. Focus on Social Media Listening
Social listening is quickly becoming more widespread as one of the top social media trends for 2023. At least once a quarter, you ought to think about utilizing social listening. You may convert your audience and leads into your community by using social listening.
In 2023, more marketers will place a premium on being the first to see customer feedback and being aware when they are referenced or tagged in a post. When the time comes to improve their customer service, marketing strategy, and products, they will employ all the information gathered from consumer feedback and opinions.
Additionally, brands can benefit from social listening by seeing the newest trends in their specialized market. This will assist you in staying up to date with your industry’s development and specialization.
Short-form films, augmented reality, and ephemeral content are a few emerging trends that will keep consumers interested in 2023. To effectively engage their target audience and maximize profits, businesses need to adjust their social media strategies to keep up with current trends.
We know running a business is hard, so if you need professional help with trending social media marketing strategies, then Local Digital Experts is the best choice for you! Our experts will help you customize your business’s social media strategies and enhance your brand’s online presence. Ready to get started? Get in touch with us today!